About Us

Located in the heart of Beaches Town Center, on the corner of First and Lemon Street in Neptune Beach, Jaffi's is a women's clothing boutique that offers a hand-selected collection of the best each season has to offer. From boutique favorites like Joie, JBrand, Hard Tail, Splendid and Cosabella to Veronica M, Heather, and LA Made, Jaffi's is known for consistently catering to its customers by carrying brands that offer both style and comfort.
Whether you're in search of a new wardrobe, looking for a few statement pieces to spruce up your daily uniform, or need an instant look from head to toe, the Jaffi's girls are here to offer a laid-back shopping experience with a wide range of options and caliber of merchandise unmatched by other local boutiques.

Since its inception in 2000, Jaffi's has offered an edited selection of the best of the best brands coupled with great customer service. It's location, merchandise, and customer experience keep shoppers coming back time and time again.


The Jaffi's Girls
Styling Jax + the Beaches since 2001

From Left to Right: Kelsey, Paola, Betty, Emilie, Hope & Tori.